Answered: What is Global firm?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is Global firm?

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Step 1

No organization by birth is a global firm. Many internal and external firm features influence an organization’s decision to become a global entity.

Step 2

An organization operating in multiple countries all over the world is called a global firm. The desire to expand the business motivates a company to go global. A global organization must mobilize all its resources against rivals. There are many steps one can take to compete successfully by accepting low prices or studying the market conditions of each country. Global firms conduct their business and marketing exercises through a grid of branches in many countries. Some of the example includes Samsung and Coca-Cola.

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