What is a substitute and how does a substitute differ from a direct competitor? Why do new small business owners evaluate substitutes and the potential impact they have in the market?
What is a substitute and how does a substitute differ from a direct competitor? Why do new small business owners evaluate substitutes and the potential impact they have in the market?
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
Section: Chapter Questions
Problem 5E
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Why do new small business owners evaluate substitutes and the potential
impact they have in the market?"
Transcribed Image Text:What is a substitute and how does a substitute differ from a direct competitor?
Why do new small business owners evaluate substitutes and the potential
impact they have in the market?
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