Answered: What is a subculture?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

1. What is a subculture? 2. One important subcultural difference is how abstract or literal the group is. What are the distinctions between the two? 3. How do marketers promote products and services to ethnic subcultures? 4. What is de-ethnicization? Give an example. 5. Why are Hispanic American consumers attractive to marketers? 6. What is acculturation? How does it differ from enculturation? 7. Who are acculturation agents? Give two examples. 8. Describe the processes involved when a person assimilates into a new host culture. 9. Why might a marketer be interested in the second largest ethnic group in a market? Is this group difficult for marketers to reach? 10. Is it true that religious, cultural, or traditional events impact consumption? 11. What is a nuclear family, and how is it different from an extended family? 12. What are boomerang kids? 13. What is the FLC, and why is it important to marketers? 14. Can children be considered “consumers-in-waiting”? 15. How important is the global youth market? Suggest products and services they would want to use. 16. What are the rules of engagement for young consumers? 17. What is geodemography? Is it straightforward to apply it to any market or country?

Expert Solution