What is a good response to this post? In this week’s discussion, we will consider product slogans and expansion into other countries. For my post, I will be focusing on make-up brand Merit Beauty. It is a vegan beauty brand that focuses on minimalist beauty and offers kits that have all five pieces for ease of application and enhances the natural beauty of the wearer (Fallon, 2024). My slogan: “Where less is more and looking good is easy” The countries I would like to expand marketing to are: Singapore: The country focuses on health and beauty with emphasis on wellbeing and the country has a comprehensive offering of insurance, both private and national insurance, along with initiatives to promote wellbeing (GCPIT, n.d.). Additionally, the makeup market had total revenues of $221.4 million in 2023 which was an annual growth rate of 3.7% between 2018 and 2023 (Marketline, 2024). France: France too has a commitment to offering clean products to their citizens and have been know as one of the global leaders in clean beauty products with natural ingredients (Business France, n.d.). In 2023, the French cosmetics sector achieved a significant market share of 27% of sales in beauty and skincare products (Business France, n.d.). Denmark: Denmark has a strong belief in eco-conscious and ethically sourced beauty products in the country and that has led to an increase in the all-natural beauty product landscape (Statista, n.d.). The Denmark Beauty and Personal Care market is projected to generate revenue of $1.82 billion in 2025 (Statista, n.d.). Based on the information from each country listed above, I believe that the vegan all natural make up products from merit Beauty would be well received in each of the countries and align to their ethical beliefs.
What is a good response to this post?
In this week’s discussion, we will consider product slogans and expansion into other countries. For my post, I will be focusing on make-up brand Merit Beauty. It is a vegan beauty brand that focuses on minimalist beauty and offers kits that have all five pieces for ease of application and enhances the natural beauty of the wearer (Fallon, 2024).
My slogan: “Where less is more and looking good is easy”
The countries I would like to expand marketing to are:
Singapore: The country focuses on health and beauty with emphasis on wellbeing and the country has a comprehensive offering of insurance, both private and national insurance, along with initiatives to promote wellbeing (GCPIT, n.d.). Additionally, the makeup market had total revenues of $221.4 million in 2023 which was an annual growth rate of 3.7% between 2018 and 2023 (Marketline, 2024).
France: France too has a commitment to offering clean products to their citizens and have been know as one of the global leaders in clean beauty products with natural ingredients (Business France, n.d.). In 2023, the French cosmetics sector achieved a significant market share of 27% of sales in beauty and skincare products (Business France, n.d.).
Denmark: Denmark has a strong belief in eco-conscious and ethically sourced beauty products in the country and that has led to an increase in the all-natural beauty product landscape (Statista, n.d.). The Denmark Beauty and Personal Care market is projected to generate revenue of $1.82 billion in 2025 (Statista, n.d.).
Based on the information from each country listed above, I believe that the vegan all natural make up products from merit Beauty would be well received in each of the countries and align to their ethical beliefs.
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