What is a good response to this post? My chosen product is an ergonomic pet bed similar to a large bean bag called a Pooch Poof. And my proposed markets are the United States, as it currently has the largest share of pet product sales, Europe as the pet population is 324.4 million currently, and South America, as this country is expected to be one of the fastest growing markets for pet accessories and food (Shahbandeh, 2024). With my product in two stable markets, and one emerging market, financial risks will be minimized as much as possible when expanding into the emerging market of South America by the stability of the American and European markets that are established. My slogan will be “Pamper your pooch with softness and watch your worries about your pup’s good night sleep go “Poof”. A “poofed” pet is a proper pet!” This slogan works as in the United States and Europe, dogs are generally considered family members, and allowed in public spaces, and socialization, training, health concerns and comfort are of importance to the majority of dog owners. This slogan appeals to a dog owner’s desire to pamper their family members but also touches on the need for sleep to promote good health and behavior. South America’s emerging pet ownership population is growing mostly as the result of stray adoption, these owners will also want to treat their new family member to comfort and perhaps a good night’s sleep to promote healing and minimize behavioral issues relating to discomfort and lack of appropriate rest (Doni et al., 2024).
What is a good response to this post?
My chosen product is an ergonomic pet bed similar to a large bean bag called a Pooch Poof. And my proposed markets are the United States, as it currently has the largest share of pet product sales, Europe as the pet population is 324.4 million currently, and South America, as this country is expected to be one of the fastest growing markets for pet accessories and food (Shahbandeh, 2024).
With my product in two stable markets, and one emerging market, financial risks will be minimized as much as possible when expanding into the emerging market of South America by the stability of the American and European markets that are established.
My slogan will be “Pamper your pooch with softness and watch your worries about your pup’s good night sleep go “Poof”. A “poofed” pet is a proper pet!”
This slogan works as in the United States and Europe, dogs are generally considered family members, and allowed in public spaces, and socialization, training, health concerns and comfort are of importance to the majority of dog owners. This slogan appeals to a dog owner’s desire to pamper their family members but also touches on the need for sleep to promote good health and behavior. South America’s emerging pet ownership population is growing mostly as the result of stray adoption, these owners will also want to treat their new family member to comfort and perhaps a good night’s sleep to promote healing and minimize behavioral issues relating to discomfort and lack of appropriate rest (Doni et al., 2024).
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