What is a company’s responsibility for its impact on the climate? For example, if operations in one country contribute to rising global temperatures that lead to greater floods in another country, how should the company respond? When a company operates in countries with lower cost, what are its obligations, if any, to the workers in those countries? What standards should it meet for pay rates? You have a job that you enjoy, and you work 40 to 45 hours per week. How much off-the-job volunteer work would you do? What kinds of volunteer work? How would you react if your boss made it clear he or she wants you to cut back on the outside activities and devote more hours to your job? What are the arguments for and against the concept of corporate social responsibility? Where do you stand, and why? Give your opinions, specifically, with respect to the text examples. What is the current status of the Sarbanes-Oxley Act? What do executives think of it now? What impact has it had?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. What is a company’s responsibility for its impact on the climate? For example, if operations in one country contribute to rising global temperatures that lead to greater floods in another country, how should the company respond?
  2. When a company operates in countries with lower cost, what are its obligations, if any, to the workers in those countries? What standards should it meet for pay rates?
  3. You have a job that you enjoy, and you work 40 to 45 hours per week. How much off-the-job volunteer work would you do? What kinds of volunteer work? How would you react if your boss made it clear he or she wants you to cut back on the outside activities and devote more hours to your job?
  4. What are the arguments for and against the concept of corporate social responsibility? Where do you stand, and why? Give your opinions, specifically, with respect to the text examples.
  5. What is the current status of the Sarbanes-Oxley Act? What do executives think of it now? What impact has it had?
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