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what environmental scanning approach did PepsiCo use and please give examples

what environmental scanning approach did PepsiCo use and please give examples

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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what environmental scanning approach did PepsiCo use and please give examples

PEPSICO Lays Tropicana. QUAKER pepsi. As the world's second largest food and beverage company, PepsiCo realized that the increased focus on health and wellness (both societal and political) meant that the company needed to invest more heavily in this area. CEO Indra Nooyi's "long-term strategy is to make PepsiCo's 'nutrition business' a much larger part of the company's portfolio than it is today. She wants to increase what she calls its 'good for you' products – snacks and drinks made of grains, fruit, nuts, vegetables, and dairy – from the ten billion dollar business it is now into a thirty billion dollar business by 2020." The company has moved to acquire brands in the functional food and beverage space (Naked) and increased investment in R&D to formulate healthier ingredients (salt and sugar alternatives) that can be applied to products within its lucrative soft drink and chips business. While PepsiCo has adapted to the changing environment, other companies have not fared as well.
Transcribed Image Text:PEPSICO Lays Tropicana. QUAKER pepsi. As the world's second largest food and beverage company, PepsiCo realized that the increased focus on health and wellness (both societal and political) meant that the company needed to invest more heavily in this area. CEO Indra Nooyi's "long-term strategy is to make PepsiCo's 'nutrition business' a much larger part of the company's portfolio than it is today. She wants to increase what she calls its 'good for you' products – snacks and drinks made of grains, fruit, nuts, vegetables, and dairy – from the ten billion dollar business it is now into a thirty billion dollar business by 2020." The company has moved to acquire brands in the functional food and beverage space (Naked) and increased investment in R&D to formulate healthier ingredients (salt and sugar alternatives) that can be applied to products within its lucrative soft drink and chips business. While PepsiCo has adapted to the changing environment, other companies have not fared as well.
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