Ethics Marketers are in business to make a profit, butthey also have an ethical obligation not to take advantage of consumers, especially disadvantaged consum- ers like those al the bottom of the pyramid. Wouldyou consider ii ethical to sell mosquito nets in Africato prevent the spread of malaria? Would you considerit ethical lo sell Coca-Cola or Pepsi lo consumers inrural India? Why or why not? Is there a line betweenwhat is ethical to sell and what is not? How would youdescribe that line?

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Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.