Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What emotions are felt when amking an ethicallhy "good" decision versus a pedrcedived ethically "bad" decision?
Expert Solution
Step 1: Brief understanding
Making ethical decisions in business is significant for developing a good repo in long and short run. Ethical decisions not only helps in increasing goodwill for the organization but also developing a positive work environment for the employees as it aids in reducing the injustice and providing fair chance and opportunity to each and every employee.
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