What can we say about evaluating outdoor advertising based on CPM? a. It is inexpensive but probably less effective in delivering creative impact compared to other media like television. b. It can vary significantly based on the location of the advertising. c. It cannot be evaluated using CPM as a metric. d. It doesn’t take into account the size of the ad
What can we say about evaluating outdoor advertising based on CPM? a. It is inexpensive but probably less effective in delivering creative impact compared to other media like television. b. It can vary significantly based on the location of the advertising. c. It cannot be evaluated using CPM as a metric. d. It doesn’t take into account the size of the ad
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
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Question
What can we say about evaluating outdoor advertising based on CPM?
a. |
It is inexpensive but probably less effective in delivering creative impact compared to other media like television. |
|
b. |
It can vary significantly based on the location of the advertising. |
|
c. |
It cannot be evaluated using CPM as a metric. |
|
d. |
It doesn’t take into account the size of the ad. |
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