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Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Case 5. KUNDIMAN COMMUNICATIONS CORPORATION: Mr. Lonely The Kundiman Communications Corporation (KCC) is a local company with more than 2,000 persons in its payroll. The company's top management is composed of the President, the Vice President for Marketing, the Vice President for Operations, and the Vice President for Administration. A member of the staff, Engineer Lorenzo de Guzman, an electronics engineering graduate, has just received an order from his immediate superior, the VP for Operations, to head the newly built telecommunication facility in Antipolo, Rizal. only So company personnel identified with the new facility. He was given three months to make the facilityoperational.Engineer De Guzman appraised that for the Antipolo unit to operate, it will require the services of a number of persons skilled inthe various activities that will be under taken. As he has been working with KCC for ten years(five years in the field and five years in the head office), Engineer De Guzman is familiar with many aspects of the firmis operation. far, he is the Some supervisors and three of the key officers are his friends. Engineer de Guzman felt that the various trainings KCC provided him had really prepared him well for the technical aspects of his new job. His exposure to the different units at the head office will also be useful in some ways to the administrative aspects of his position. However, his trainings and experiences have not provided him with the expertise to recruit qualified persons to occupy the various positions that will be created. To begin with, he does not even have information on the number and nature of the positions to be created. As he was expecting the building in Antipolo where he will hold office, Engineer de Guzman wondered if he could convince top management to transfer some of his acquaintances in the head office to his newassignment. Engineer de Guzman knows his next promotion will depend much I the success of the new facility under his direction. He thought that if he could only get the right persons, his job would not be too difficult. With this in mind, he pondered on what his first move must be
Transcribed Image Text:Case 5. KUNDIMAN COMMUNICATIONS CORPORATION: Mr. Lonely The Kundiman Communications Corporation (KCC) is a local company with more than 2,000 persons in its payroll. The company's top management is composed of the President, the Vice President for Marketing, the Vice President for Operations, and the Vice President for Administration. A member of the staff, Engineer Lorenzo de Guzman, an electronics engineering graduate, has just received an order from his immediate superior, the VP for Operations, to head the newly built telecommunication facility in Antipolo, Rizal. only So company personnel identified with the new facility. He was given three months to make the facilityoperational.Engineer De Guzman appraised that for the Antipolo unit to operate, it will require the services of a number of persons skilled inthe various activities that will be under taken. As he has been working with KCC for ten years(five years in the field and five years in the head office), Engineer De Guzman is familiar with many aspects of the firmis operation. far, he is the Some supervisors and three of the key officers are his friends. Engineer de Guzman felt that the various trainings KCC provided him had really prepared him well for the technical aspects of his new job. His exposure to the different units at the head office will also be useful in some ways to the administrative aspects of his position. However, his trainings and experiences have not provided him with the expertise to recruit qualified persons to occupy the various positions that will be created. To begin with, he does not even have information on the number and nature of the positions to be created. As he was expecting the building in Antipolo where he will hold office, Engineer de Guzman wondered if he could convince top management to transfer some of his acquaintances in the head office to his newassignment. Engineer de Guzman knows his next promotion will depend much I the success of the new facility under his direction. He thought that if he could only get the right persons, his job would not be too difficult. With this in mind, he pondered on what his first move must be
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