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What are the risks, threats, and opportunities that can come along with Seda's bold expansion?

What are the risks, threats, and opportunities that can come along with Seda's bold expansion?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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QUESTION: What are the risks, threats, and opportunities that can come along with Seda's bold expansion?
Title: Filipino as its Finest: The Case of Ayala Land Hotels and Resorts Corporation's Hotel Chain Seda Case Background: As emphasized by Hospitality News Philippines (2018), training with Filipino Values is a winning combination. It elaborated that the benchmark borne of Filipino values and the service culture of taking care of the people's need, together with Seda Hotels' corporate training proves to be the cutting edge. Given this a mantra for an emerging true Filipino brand of hospitality and considering the socioeconomic, and political landscape of the Philippines, including the tourism performance vis-à- vis with the worldwide and Asia-Pacific positive trends of tourism arrivals and revenues.
Transcribed Image Text:Title: Filipino as its Finest: The Case of Ayala Land Hotels and Resorts Corporation's Hotel Chain Seda Case Background: As emphasized by Hospitality News Philippines (2018), training with Filipino Values is a winning combination. It elaborated that the benchmark borne of Filipino values and the service culture of taking care of the people's need, together with Seda Hotels' corporate training proves to be the cutting edge. Given this a mantra for an emerging true Filipino brand of hospitality and considering the socioeconomic, and political landscape of the Philippines, including the tourism performance vis-à- vis with the worldwide and Asia-Pacific positive trends of tourism arrivals and revenues.
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