Answered: What are the primary & support…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What are the primary & support activities of a value chain (explain that as you are understanding(in your language ) )? support your answer with an example .

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INTRODUCTION:

There are different organizations and industries that are active these days. Digitalization due to the development of the internet has made reaching global markets easier. Globalization led to organizations of different countries communicate with each other.

There are different policies and procedures that are being followed in an organization. Different organizations have different mission and vision statements. There are different employees who have been hired for different tasks and activities in an organization.

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