What are the key factors for the success
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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1. What are the key factors for the success of Etab Al Zadjal?

Transcribed Image Text:CASE STUDY 2.4- CAKE GALLERY -THE SUCCESS STORY OF AN OMANI WOMAN ENTREPRENEUR.
Muscat: From a single outlet with a five-member team back in
2010 to six outlets and a team of 50 members today, Cake Gallery
has achieved a significant status among various segments of the
Omani society throughout the years. Etab Al Zadjali, is a co-
founder of Cake Gallery.
Driven by her passion in business, Etab is a sweets-lover and ha s
translated her interest into her fruitful business. Like any business,
she said, Cake Gallery has experienced ups and downs before
reaching its current popular status.
"Significant efforts were undertaken till this project was able to see success. When I first started
business, my aspiration was to contribute with a precious project for Oman," Etab said, adding: "Cake
Gallery's success is certainly attributed to the dedication and commitment of its team. Besides,
competitors are always there, yet I always hunt for distinction in what I do through what I offer to the
customers to make them happily satisfied."
When asked on her role models in life, Etab said, "First comes my father who strongly believes in the
talents and capabilities of Omani women. The support he provided since the first start of my project
was overwhelming.
"He was always there, and he still gets updated on the performance of my projects. Besides, the
support that comes from my husband is noteworthy.
"He has always shown a great support since he has a great background on the market and has been in
the industry for a long time. I must also mention the management support I got from Al Balushi
Investment LLC, which was also vital for my business."
Etab also had a passion of contributing with a project for the children; therefore she initiated a shop for
birthday preparations as well as a hall for birthday parties. In addition, she opened a ladies salon.
Malak Al Shaibani, director general of NBC, emphasized that women represent the second half of the
society and they are able to make a difference in the society.
"Najihat programme, which is being organized with the support of the National Bank of Oman, comes
to show support and empower the women entrepreneurs in the community," she said. On her part,
Asila Al Obaidani, relationship manager at National Bank of Oman, said: "Since the National Bank of
Oman pays a great attention to the SMES in Oman, we are privileged to be supporting NBC's Najihat
initiative," Asila commented.
NBO offers Tijarati Banking, which is the banking partner of choice for SMES across the Sultanate. In
addition to an extensive country-wide branch network, including Tijarati and Sadara Centres and cash
deposit machines, NBO also provides SMES with a best-in-class corporate banking portal to conduct
business transactions from the comfort of their office.
The SMES can take advantage of the services of dedicated Tijarati Banking Relationship Managers
who hand hold the SMES through their banking requirements.
-15-
OHCT, Muscat Oman. Version III. AY 2016-17
Supported by the National Bank of Oman, Najihat programme consists of four sessions every three
months where ladies meet in a location of a business lady (owner) who shall share her fruitful
experience in the business arena and how she started her venture.
The series of Najihat sessions aspires at utilizing the skills and knowledge of Omani women and
highlighting inspiring stories of successful women leaders in the business field, as well as encouraging
other talented entrepreneurs to start their own ventures.
Source: Times of Oman
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