What are the differences in approach and practice between processes and management compared to functional management

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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What are the differences in approach and practice between processes and management compared to functional management? As a total quality management approach, what are the advantages of management with processes within the framework of customer satisfaction.Write in items.

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