Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What are the average sales of S1, S2 and S3?
![OBS S1
S2
S3
PRICE
SHELF POS AD
STORE SIZE AD GRP
225.00
190.00
205.00
24.00
0.00
0.00
34.00
105.00
2
323.00
210.00
241.00
24.00
0.00
0.00
41.00
110.00
3
424.00
275.00
256.00
24.00
0.00
1.000
32.00
165.00
4
268.00
250.00
261.00
24.00
0.00
1.00
28.00
190.00
224.00
190.00
229.00
24.00
1.00
0.00
34.00
105.00
331.00
178.00
267.00
24.00
1.000
0.00
41.00
110.00
7
254.00
157.00
185.00
24.00
1.00
1.00
23.00
165.00
8
492.00
351.00
365.00
24.00
1.00
1.00
37.00
190.00
167.00
163.00
145.00
29.00
0.00
0.00
33.00
105.00
10
226.00
148.00
170.00
29.00
0.00
0.00
39.00
110.00
11
210.00
134.00
128.00
29.00
0.00
1.00
30.00
165.00
12
289.00
212.00
200.00
29.00
0.00
1.00
27.00
190.00
13
204.00
200.00
175.00
29.00
1.00
0.00
37.00
105.00
14
288.00
171.00
247.00
29.00
1.00
0.00
43.00
110.00
15
245.00
120.00
117.00
29.00
1.00
1.00
30.00
165.00
16
161.00
116.00
111.00
29.00
1.00
1.00
19.00
190.00
17
161.00
141.00
111.00
34.00
0.00
0.00
32.00
105.00
18
246.00
126.00
184.00
34.00
0.00
0.00
42.00
110.00
19
128.00
83.00
83.00
34.00
0.00
1.00
29.00
165.00
20
154.00
122.00
102.00
34.00
0.00
1.00
24.00
190.00
21
163.00
116.00
116.00
34.00
1.00
0.00
32.00
105.00
22
151.00
112.00
119.00
34.00
1.00
0.00
36.00
110.00
23
180.00
100.00
75.00
34.00
1.00
1.00
29.00
165.00
24
150.00
122.00
101.00
34.00
1.00
1.00
24.00
190.00](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0c42d3d3-c669-4ebd-a92e-b9a728000a05%2F237590d1-7a0a-4471-a65d-8aae12c04b23%2F3l3trka_processed.png&w=3840&q=75)
Transcribed Image Text:OBS S1
S2
S3
PRICE
SHELF POS AD
STORE SIZE AD GRP
225.00
190.00
205.00
24.00
0.00
0.00
34.00
105.00
2
323.00
210.00
241.00
24.00
0.00
0.00
41.00
110.00
3
424.00
275.00
256.00
24.00
0.00
1.000
32.00
165.00
4
268.00
250.00
261.00
24.00
0.00
1.00
28.00
190.00
224.00
190.00
229.00
24.00
1.00
0.00
34.00
105.00
331.00
178.00
267.00
24.00
1.000
0.00
41.00
110.00
7
254.00
157.00
185.00
24.00
1.00
1.00
23.00
165.00
8
492.00
351.00
365.00
24.00
1.00
1.00
37.00
190.00
167.00
163.00
145.00
29.00
0.00
0.00
33.00
105.00
10
226.00
148.00
170.00
29.00
0.00
0.00
39.00
110.00
11
210.00
134.00
128.00
29.00
0.00
1.00
30.00
165.00
12
289.00
212.00
200.00
29.00
0.00
1.00
27.00
190.00
13
204.00
200.00
175.00
29.00
1.00
0.00
37.00
105.00
14
288.00
171.00
247.00
29.00
1.00
0.00
43.00
110.00
15
245.00
120.00
117.00
29.00
1.00
1.00
30.00
165.00
16
161.00
116.00
111.00
29.00
1.00
1.00
19.00
190.00
17
161.00
141.00
111.00
34.00
0.00
0.00
32.00
105.00
18
246.00
126.00
184.00
34.00
0.00
0.00
42.00
110.00
19
128.00
83.00
83.00
34.00
0.00
1.00
29.00
165.00
20
154.00
122.00
102.00
34.00
0.00
1.00
24.00
190.00
21
163.00
116.00
116.00
34.00
1.00
0.00
32.00
105.00
22
151.00
112.00
119.00
34.00
1.00
0.00
36.00
110.00
23
180.00
100.00
75.00
34.00
1.00
1.00
29.00
165.00
24
150.00
122.00
101.00
34.00
1.00
1.00
24.00
190.00
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