What are the advantages and disadvantages of owning afranchise?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the advantages and disadvantages of owning a
franchise?

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Step 1

Advantages of having a franchise:

The franchise can be started without much experience. They will get guidance from the franchiser. The risks level will be low, as the franchiser will support the franchisee. The franchisee can get required materials easily with the already established relationship with suppliers by franchisor. There is no need to advertise more. The franchiser will take care of promotional activities. As the brand is already established one, the franchisee can get many advantages. Though it is a franchisee, the franchisee is considered to be the boss of the franchise. Thus, the franchise is considered to be running business with the support from well established companies.

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