Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What are some of the ways marketers segment B2B
markets?
Expert Solution
Step 1
The B2B markets are also segmented to ease the work of marketers. Based on certain characteristics and factors, the B2B markets are divided or segmented. Based on industry, company size, technology, consumer capabilities, purchasing criteria and situation, etc.,
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