Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What are some desired futures for a manufacturing company post covid-19?
Expert Solution
Step 1 Introduction
Manufacturers are naturally adaptable.When something goes wrong, they come up with new ways to get around it or fix it.The pandemic provided the ideal setting for demonstrating this inventiveness to its fullest extent.
Consider soup as an example.Soup, along with the majority of other canned foods, saw a meteoric rise in demand when COVID-19 struck.A major soup manufacturer decided to reduce the quantity of soup contained in each can by nearly half in response to the demand.It could do so at a time when grocery stores needed more product, between 10 and 15 percent more cases.
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