What are merits & demerits of online marketing research? Briefly explain with example.
What are merits & demerits of online marketing research? Briefly explain with example.
Market research refers to the systematic investigation of studying anything or its concept in the market. It is of two types, i.e., primary market research and secondary market research. Secondary market research or online market research refers to the process of carrying out research through online via the internet. The data are also collected through different internet sources such as research reports, research articles, etc. Online market research allows people to collect different types of required information without actually going out for conducting research. This type of research has become common in the present age due to the rise of the digital technology and the internet.
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