3 123Which kind of match-type would have the greatest reach, andthus get more impressions - but not necessarily fromconsumers who are searching for 'exactly what you websiteoffers?O Broad MatchO Exact MatchO Exact Match ModifierShow Transcribed TextA website sells pills for controlling 'sugar'. But its adsare appearing for keywords like 'sugar treats', or'sweet desserts. What should this advertiser do?O Add the word 'sugar treats' or 'sweet desserts' to itsnegative keyword list.Use broad search modifiers (match type)Use exact match in its keyword listContinue to run ads for those keywords as well. Itsgood for the advertiser to make anyone and everyone,more aware about the advertiser's business.Show Transcribed TextWhat all should you consider while selecting thekeywords to bid on:a) Is the keyword relevant to your business/websiteb) Reach of the keyword (i.e., the traffic it receives)c) How competitive the keyword isd) How unique or creative the keyword isO Only aa and ba, b, and ca, b, c and db and d

Keywords are terms or phrases in the content of a company's web pages that match the terms and…

Answered: What all should you consider while…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Q1. As a result of Covid 19, your management has decided that some key yield management analytics be manipulated in order to ensure cashflow for the hotel to survival the turbulence. As a result, you have been asked by management to look into how you can manage at least 50% occupancy for the first quarter, then an increment of 20% on the second quarter, 30% and 40% on the third and fourth quarters respectively. The total rooms available in your hotel is 920, and management expect a base revenue of GHS85,000.00. The base revenue of GHS85,000.00 is expected to increase by 20% on the second quarter, 30% and 40% on the third and fourth quarters respectively. 1. Identify the two most important yield management analytics (measures) that must be considered, offering explanations to what they are in hotel management. 2. Apply the formulas of these two measures to provide the actual figures that you expect to operate with, indicating the step-by-step stages of your calculations for clarity to…
Q.3 “The benefits and limitations of using stakeholder rights as a basis for identifying business responsibilities”. Do you agree or disagree with this statement? Explain it in detail.
45) Muscat Company is a multinational company dealing with various perfumes in Sultanate of Oman. The Total Cost is OMR 50,000, Sales OMR 80,000, Original Investment is OMR 300,000 and Average profit is OMR 40,000. Based on the given details calculate Return on Investment of the company? a. 26.66 % b. 16.66% c. None of the Options d. 13.33%
A.3 Yellowburn University, a not-for-profit higher education organization, has the following mission statement: ‘We aim to deliver excellent tuition in state-of-the-art facilities to help develop socially responsible students and to contribute to global academic research.’ Which TWO of the following would be appropriate objectives to fit in with this mission? To deliver the best possible lessons. Each member of staff is to write two research papers for publication over the next two years. To increase car parking space at the university by 10% in the next 12 months to improve access. To get 15% of all students to receive first class honors degrees each year. To ensure 100% attendance from all students for every lecture.
3. Explain the Determine Budget process.
Q1
Topic: "Causes of rising food prices and the challenges faced by rural farmers in Mt. Royal, Carriacou". 1. Provide a statement of the problem using the topic above.
Subject: acounting
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Q.1.1 Describe how the concept of risk is important during the business management planning process. (3) Q.1.2 Distinguish between a peril and a hazard. (Hint: Use examples where applicable) (3) Q.1.3 Differentiate between priori probabilities and subjective probabilities in risk management. (3) Q.1.4 Principle two of King I report states that the board of directors and managersshould ensure that through a managed and effective process, board appointmentsare made that provide a mix of proficient directors, each of whom is able to addvalue and to bring independent judgement to bear on the decision-makingprocess. Describe how this principle is important in risk management. (3) Q.1.5 Differentiate between micro and macro risk. (3)Question 2 (Marks: 25) Q.2.1 Outline the measures used to describe possible loss accurately? (5) Q.2.2 Effective risk management does not function in a vacuum and rarely survives aleadership failure. The risk management function can review, inform,…
Q.1.3 Discuss the role that transformational leaders play in encouraging innovation withinan organisation.

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