Wha is something agreeable and diagreeable about this summary? In this article they go into detail about fairtrade and the different research from responses to fairtrade in the past. It explains that fairtrade is not a huge well-known topic to many people and how some are raking advantage by claiming to be what they are not. I personally knew of fairtrade, but not to this extent. After reading the full article I have found a few takeaways that I believe to be the most beneficial from the article. Over the years fair trade has gained more prominence in the marketplace. Yet the main issue is consumer concerns with the ethical consumption, green consumption in voluntary simplicity. IN 1999 Shaw and Clarke discovered that consumers who are looking for fair trade products have similarities in their ethical concerns. This opened a whole new perspective when it comes to fair trade. Really shedding light on the fact that their consumers not only care about ethical concerns but also animal welfare an environmental issue. Even though this was discovered in 1999 I believe that it still applies to today’s current environment. If not more than ever, with the amount of environmental concern from consumers and cleanliness of products that they put in their bodies. In 2001 after they realized that the environmental crisis was a problem in the early 1990s, they started really pushing green consumers and updating their information on products. By placing detailed guides on topics such as clean beaches to food additives they gave the consumers research to really understand the product that they are using. From research that was done in 2001 they tried to understand the green consumer. They found from this research that there is no universally accepted definition of the green consumer. This would make it harder for marketers to understand the end consumer and be able to effortlessly market the products/services. On the other hand, when it comes to the ethical consumer, they have found a lot of research showing that the ethical consumerism tends to incorporate environmental and fair-trade concerns as well. Overall proving the correlation that Shaw and Clark discovered in 1999. After the full realization that fair trade products have to do with environmental sustainability and green consumption issues numerous initiatives were in place to promote and extend fair trade products in Western Market. By trying to separate the fair-trade products from retail level products they tried to market by using environmental sustainability and green consumption as the driving force. Has the growth in demand for ethical product alternatives and business practices continue to rise there are a lot of niche markets. Forcing consumers to reevaluate their values. There are a lot of companies that will push sustainability and pesticide free foods but at the same time they are not providing that product. I personally believe that the growth of interesting fair trade will continue to rise especially with all the mental health awareness and sustainability issues that are being pushed on our society. More and more people are choosing to be more conscious of what they are putting into their bodies and have realized that a lot of companies’ market incorrectly. Therefore, it becomes an ethical concern when they purchase something that is not within their values.
Wha is something agreeable and diagreeable about this summary?
In this article they go into detail about fairtrade and the different research from responses to fairtrade in the past. It explains that fairtrade is not a huge well-known topic to many people and how some are raking advantage by claiming to be what they are not. I personally knew of fairtrade, but not to this extent. After reading the full article I have found a few takeaways that I believe to be the most beneficial from the article.
Over the years fair trade has gained more prominence in the marketplace. Yet the main issue is consumer concerns with the ethical consumption, green consumption in voluntary simplicity. IN 1999 Shaw and Clarke discovered that consumers who are looking for fair trade products have similarities in their ethical concerns. This opened a whole new perspective when it comes to fair trade. Really shedding light on the fact that their consumers not only care about ethical concerns but also animal welfare an environmental issue. Even though this was discovered in 1999 I believe that it still applies to today’s current environment. If not more than ever, with the amount of environmental concern from consumers and cleanliness of products that they put in their bodies.
In 2001 after they realized that the environmental crisis was a problem in the early 1990s, they started really pushing green consumers and updating their information on products. By placing detailed guides on topics such as clean beaches to food additives they gave the consumers research to really understand the product that they are using. From research that was done in 2001 they tried to understand the green consumer. They found from this research that there is no universally accepted definition of the green consumer. This would make it harder for marketers to understand the end consumer and be able to effortlessly market the products/services.
On the other hand, when it comes to the ethical consumer, they have found a lot of research showing that the ethical consumerism tends to incorporate environmental and fair-trade concerns as well. Overall proving the correlation that Shaw and Clark discovered in 1999. After the full realization that fair trade products have to do with environmental sustainability and green consumption issues numerous initiatives were in place to promote and extend fair trade products in Western Market. By trying to separate the fair-trade products from retail level products they tried to market by using environmental sustainability and green consumption as the driving force.
Has the growth in demand for ethical product alternatives and business practices continue to rise there are a lot of niche markets. Forcing consumers to reevaluate their values. There are a lot of companies that will push sustainability and pesticide free foods but at the same time they are not providing that product. I personally believe that the growth of interesting fair trade will continue to rise especially with all the mental health awareness and sustainability issues that are being pushed on our society. More and more people are choosing to be more conscious of what they are putting into their bodies and have realized that a lot of companies’ market incorrectly. Therefore, it becomes an ethical concern when they purchase something that is not within their values.
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