Vertical integration refers to: a.The relation of the firm with its suppliers. b.Mergers and acquisitions of other parts of the value chain in which the firm does not currently operate. c.The relation of the firm with its customers. d.Mergers and acquisitions in the value chains of other industries which are unrelated to the firm's current value chain

Vertical integration refers to: a.The relation of the firm with its suppliers. b.Mergers and acquisitions of other parts of the value chain in which the firm does not currently operate. c.The relation of the firm with its customers. d.Mergers and acquisitions in the value chains of other industries which are unrelated to the firm's current value chain

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Vertical integration refers to:

a.The relation of the firm with its suppliers.

b.Mergers and acquisitions of other parts of the value chain in which the firm does not currently operate.

c.The relation of the firm with its customers.

d.Mergers and acquisitions in the value chains of other industries which are unrelated to the firm's current value chain

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