Value Chain A factory owner in Bangladesh, Tipu Munshi, manufactures clothing for Walmartand other retailers around the world. One of Tipu’s products is a pair of jeans sold to Asda, a Walmartsubsidiary in Britain, which sells the jeans for $US 22.12. Asda Stores Ltd. is the third-largest retailerin the UK, focusing on food, clothing, and general merchandise. Tipu completes each set of jeansat an average cost for materials, labor, and other factory costs plus $0.26 profit, for a total of $7.29each to Asda. The jeans are then shipped to Asda by Li & Fung, a Hong Kong company, for $4.33 perpair. Finally, Asda adds an additional $10.50 of cost and profit, thus arriving at the selling price of$22.12 per pair of jeans.Required Identify the value chain for the Asda jeans. As a manager at Asda, explain how you would usethe value chain to improve the competitiveness and profitability of the business.

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Value Chain A factory owner in Bangladesh, Tipu Munshi, manufactures clothing for Walmart
and other retailers around the world. One of Tipu’s products is a pair of jeans sold to Asda, a Walmart
subsidiary in Britain, which sells the jeans for $US 22.12. Asda Stores Ltd. is the third-largest retailer
in the UK, focusing on food, clothing, and general merchandise. Tipu completes each set of jeans
at an average cost for materials, labor, and other factory costs plus $0.26 profit, for a total of $7.29
each to Asda. The jeans are then shipped to Asda by Li & Fung, a Hong Kong company, for $4.33 per
pair. Finally, Asda adds an additional $10.50 of cost and profit, thus arriving at the selling price of
$22.12 per pair of jeans.
Required Identify the value chain for the Asda jeans. As a manager at Asda, explain how you would use
the value chain to improve the competitiveness and profitability of the business.

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