Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. Location B Factor Easy access Parking facilities Display area Shopper (walking) traffic Neighborhood wealth Neighborhood safety Weight 0.15 0.2 0.18 0.21 0.16 0.1 A 86 72 86 94 99 96 2 7 80 86 89 85 72 77 90 C 90 91 90 80 81 75

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score.
Location
Factor
Easy access
Parking facilities
Display area
Shopper (walking) traffic
Neighborhood wealth
Neighborhood safety
Weight
0.15
0.2
0.18
0.21
0.16
0.1
A
86
72
86
94
99
96
B 72 7 90 85 89 85
77
86
C
90
91
90
80
81
75
Transcribed Image Text:Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. Location Factor Easy access Parking facilities Display area Shopper (walking) traffic Neighborhood wealth Neighborhood safety Weight 0.15 0.2 0.18 0.21 0.16 0.1 A 86 72 86 94 99 96 B 72 7 90 85 89 85 77 86 C 90 91 90 80 81 75
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