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Using the article, describe the business costs resulting from unclear instructions and answer the following questions. What are the kinds errors commonly committed in a business letter? What could be the results of such errors? Provide at least three examples. How would someone avoid such errors in the future? Explain in details. What would you include in a best practices document for writing a business letter? Explain the do’s and don’ts

Using the article, describe the business costs resulting from unclear instructions and answer the following questions. What are the kinds errors commonly committed in a business letter? What could be the results of such errors? Provide at least three examples. How would someone avoid such errors in the future? Explain in details. What would you include in a best practices document for writing a business letter? Explain the do’s and don’ts

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Using the article, describe the business costs resulting from unclear instructions and answer the following questions. What are the kinds errors commonly committed in a business letter? What could be the results of such errors? Provide at least three examples. How would someone avoid such errors in the future? Explain in details. What would you include in a best practices document for writing a business letter? Explain the do’s and don’ts.
Written communication is as important to business as oral communication; but, for some reason, it's often underrated. Sales professionals send an average of 36.2 emails per day and spend 31% of their working time writing them. Faced with such time limitations, it's no wonder many employees would rather send emails "as is," without any revision or rereading. However, your sales reps should pay attention to grammar and spelling: 53.4% of respondents to a new survey said they were negative about the possibility of further cooperation with a company if its sales reps write emails with typos; 26.3% said they would not even bother to reply to such an email. There's much more to business writing than just sending work emails. It also entails marketing and sales materials, pitch decks, ads, blog articles, social media posts, RFPs, contract drafts, guidelines, product descriptions... and the list goes on. Written communications must be taken seriously. When they aren't, the consequences can be pretty costly. What's the price to pay for poor writing?
Transcribed Image Text:Written communication is as important to business as oral communication; but, for some reason, it's often underrated. Sales professionals send an average of 36.2 emails per day and spend 31% of their working time writing them. Faced with such time limitations, it's no wonder many employees would rather send emails "as is," without any revision or rereading. However, your sales reps should pay attention to grammar and spelling: 53.4% of respondents to a new survey said they were negative about the possibility of further cooperation with a company if its sales reps write emails with typos; 26.3% said they would not even bother to reply to such an email. There's much more to business writing than just sending work emails. It also entails marketing and sales materials, pitch decks, ads, blog articles, social media posts, RFPs, contract drafts, guidelines, product descriptions... and the list goes on. Written communications must be taken seriously. When they aren't, the consequences can be pretty costly. What's the price to pay for poor writing?
What's the price to pay for poor writing? Poor writing has direct and indirect costs. For example, ineffective business communication forces employees to spend extra time on follow-ups to clarify unclear parts. A poorly written article or product description can prevent a potential customer from making a purchase from your company. Likewise, grammar or punctuation mistakes and unclear wording in a contract can lead to undesirable outcomes and loss of money. Bad business writing costs American businesses nearly $400 billion every year, Josh Bernoff estimated in a 2017 survey. Common signs of ineffective or poorly written text "too long," "poorly organized," and "unclear." How exactly can bad writing affect your business?
Transcribed Image Text:What's the price to pay for poor writing? Poor writing has direct and indirect costs. For example, ineffective business communication forces employees to spend extra time on follow-ups to clarify unclear parts. A poorly written article or product description can prevent a potential customer from making a purchase from your company. Likewise, grammar or punctuation mistakes and unclear wording in a contract can lead to undesirable outcomes and loss of money. Bad business writing costs American businesses nearly $400 billion every year, Josh Bernoff estimated in a 2017 survey. Common signs of ineffective or poorly written text "too long," "poorly organized," and "unclear." How exactly can bad writing affect your business?
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