Using a service organisation of your choice, how do the concepts of the theater, role theory and script theory help to provide insights into consumer behavior during the ‘moment of truth’ encounter? What insights can you give that would be useful for management?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Using a service organisation of your choice, how do the concepts of the theater, role theory and script theory help to provide insights into consumer behavior during the ‘moment of truth’ encounter? What insights can you give that would be useful for management?

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