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Using a diagram, explain to the management the various levels of needs required to meet the motivational needs of workers.

Using a diagram, explain to the management the various levels of needs required to meet the motivational needs of workers.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The productivity per worker has steadily declined in recent years in a manufacturing company. Low motivation among the workers were the main reason for the declined in productivity and it was revealed through an online survey. Following the outcome of the survey and thorough study and planning by the management, they decided to apply Maslow's hierarchy of needs models to identify and satisfy the needs of workers at various levels.

Question: Using a diagram, explain to the management the various levels of needs required to meet the motivational needs of workers.

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