used   in jet engines, wind turbines, and other industrial applications.     2018-2020 summary financial data are shown below

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Lenox Industrial Ceramics manufactures and sells high performance ceramics used  
in jet engines, wind turbines, and other industrial applications.    
2018-2020 summary financial data are shown below      
         
  Lennox Industrial Ceramics  
($s in 000s except for per share data)        
         
  Consolidated Income Statement  
         
 for Year Ending 12/31 2020 2019 2018  
         
Sales $118,255 $115,450 $112,500  
         
Cost of Goods Sold $55,400 $58,430 $61,875  
Gross Profit $62,855 $57,020 $50,625  
         
Operating Expenses $39,450 $36,250 $35,500  
Goodwill Write Off   $12,175    
Operating Profit $23,405 $8,595 $15,125  
         
Interest Expense $1,350 $1,170 $725  
Income Before Tax $22,055 $7,425 $14,400  
         
Taxes $2,220 $955 $2,165  
         
Net Income $19,835 $6,470 $12,235  
         
EBITDA $24,940 $21,930 $17,400  
         
Shares Outstanding (millions) 7,620 8,600 10,600  
         
Earnings Per Share $2.60 $0.75 $1.15  
         
Dividends Per Share $1.55 $1.45 $0.75  
         
Share Price (12/31) $47.55 $31.25 $20.65  
         
  Balance Sheet  
As of 12/31 2020 2019 2018  
         
Current Assets $42,255 $41,750 $40,500  
Long Term Assets  $50,755 $48,025 $58,200  
Total Assets $93,010 $89,775 $98,700  
         
Current Liabilties $18,950 $18,745 $20,325  
Long-Term Debt $42,535 $32,930 $21,365  
Equity $31,525 $38,100 $57,010  
Liabilities + Equity $93,010 $89,775 $98,700  
         
         
Part A        
         
(i) According to Lenox's 10K, industrial ceramics prices declined an average of 3.0%/year  
for the last two years.        
         
What does Lenox's sales and gross profit margin for 2018 - 2020 suggest about Lenox's response
to declining prices?        
         
         
         
         
         
         
         
         
         
(ii) In addition to sales and gross profit what else affected Lenox's net income and net income margin?
         
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