uropear реа
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
Related questions
Question
100%
Should be between 10 and 15 pages with reference
![Cast Study:
Go Student is a European technology company that has recently raised its
series C funding round. The company is an online tutoring platform and
currently has 10,000 students in Europe. The company intends to use its
capital raise to consolidate its position in Europe and scale its operations in
Africa and the Middle East. As part of its process for preparing to scale, it has
tasked you; a marketing & communications manager to prepare a brief
proposing the appropriate marketing strategy to achieve its ends. The
company intends to use the capital raised to enroll 10,000 new students in
Africa and the Middle East within a year.
You have been appointed as marketing and communications manager and
your task is to prepare a strategy document for this company which you will
present to the executive committee. Find the guideline questions below:
a) What are the appropriate marketing channels to use to raise awareness of
its products?
b) Should the company focus solely on online channels or should it consider
traditional channels like outdoor advertising (billboards)? If traditional
channels are to be considered--which ones and why? How would the
company go about executing on outdoor? How would it execute online?
c) Management has been considering putting together a content marketing
strategy but not sure about the right approach to use. What approach
would be most authentic for such a brand?
d) Make a recommendation of what approach would enhance sales
outcomes based on the information given above.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F2d1e491f-59cd-4a53-a6ea-fd44f992fff9%2F487bc45a-92c4-4e0a-8666-550e11e2e21d%2Fh1dj4i_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Cast Study:
Go Student is a European technology company that has recently raised its
series C funding round. The company is an online tutoring platform and
currently has 10,000 students in Europe. The company intends to use its
capital raise to consolidate its position in Europe and scale its operations in
Africa and the Middle East. As part of its process for preparing to scale, it has
tasked you; a marketing & communications manager to prepare a brief
proposing the appropriate marketing strategy to achieve its ends. The
company intends to use the capital raised to enroll 10,000 new students in
Africa and the Middle East within a year.
You have been appointed as marketing and communications manager and
your task is to prepare a strategy document for this company which you will
present to the executive committee. Find the guideline questions below:
a) What are the appropriate marketing channels to use to raise awareness of
its products?
b) Should the company focus solely on online channels or should it consider
traditional channels like outdoor advertising (billboards)? If traditional
channels are to be considered--which ones and why? How would the
company go about executing on outdoor? How would it execute online?
c) Management has been considering putting together a content marketing
strategy but not sure about the right approach to use. What approach
would be most authentic for such a brand?
d) Make a recommendation of what approach would enhance sales
outcomes based on the information given above.
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.Recommended textbooks for you
![Practical Management Science](https://www.bartleby.com/isbn_cover_images/9781337406659/9781337406659_smallCoverImage.gif)
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
![Operations Management](https://www.bartleby.com/isbn_cover_images/9781259667473/9781259667473_smallCoverImage.gif)
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
![Operations and Supply Chain Management (Mcgraw-hi…](https://www.bartleby.com/isbn_cover_images/9781259666100/9781259666100_smallCoverImage.gif)
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
![Practical Management Science](https://www.bartleby.com/isbn_cover_images/9781337406659/9781337406659_smallCoverImage.gif)
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
![Operations Management](https://www.bartleby.com/isbn_cover_images/9781259667473/9781259667473_smallCoverImage.gif)
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
![Operations and Supply Chain Management (Mcgraw-hi…](https://www.bartleby.com/isbn_cover_images/9781259666100/9781259666100_smallCoverImage.gif)
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
![Business in Action](https://www.bartleby.com/isbn_cover_images/9780135198100/9780135198100_smallCoverImage.gif)
![Purchasing and Supply Chain Management](https://www.bartleby.com/isbn_cover_images/9781285869681/9781285869681_smallCoverImage.gif)
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
![Production and Operations Analysis, Seventh Editi…](https://www.bartleby.com/isbn_cover_images/9781478623069/9781478623069_smallCoverImage.gif)
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.