Understanding the marketplace and customer needs and wants: What are a few (at least 4) trends within the company’s microenvironment and macroenvironment? What do consumers value in this product? And/or how are you meeting consumers’ needs?   Describe the customer value-driven marketing strategy as it relates to your product using the following 4 steps.   1.Segmentation 2.Market Targeting 3.Positioning 4.Differentiation

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