Understand how factors in a firm’s external business environment influence marketing strategies and outcomes in both domestic and global markets. pp. 61–72 analyze The exTernal MarkeTing environMenT p. 61
Understand how factors in a firm’s external business environment influence marketing strategies and outcomes in both domestic and global markets. pp. 61–72 analyze The exTernal MarkeTing environMenT p. 61
Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter1: Exploring The World Of Business And Economics
Section: Chapter Questions
Problem 4DQ
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Understand how factors in a firm’s external business environment influence marketing strategies and outcomes in both domestic and global markets. pp. 61–72 analyze The exTernal
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