True or False Guerrilla attacks consist of large, intermittent attacks, conventional and unconventional, including selective price cuts, intense promotional blitzes, and occasional legal action, to harass the opponent and eventually secure permanent footholds. Fashions pass through four stages: distinctiveness, emulation, mass fashion, and decline. The length of a fashion cycle is easy to predict. The length of a particular fashion cycle depends on the extent to which the fashion meets a genuine need. Fads fail to survive because they don’t normally satisfy a strong need. The marketing winners are those who recognize fads late and leverage them into products with staying power.
True or False Guerrilla attacks consist of large, intermittent attacks, conventional and unconventional, including selective price cuts, intense promotional blitzes, and occasional legal action, to harass the opponent and eventually secure permanent footholds. Fashions pass through four stages: distinctiveness, emulation, mass fashion, and decline. The length of a fashion cycle is easy to predict. The length of a particular fashion cycle depends on the extent to which the fashion meets a genuine need. Fads fail to survive because they don’t normally satisfy a strong need. The marketing winners are those who recognize fads late and leverage them into products with staying power.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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True or False
- Guerrilla attacks consist of large, intermittent attacks, conventional and unconventional, including selective price cuts, intense promotional blitzes, and occasional legal action, to harass the opponent and eventually secure permanent footholds.
- Fashions pass through four stages: distinctiveness, emulation, mass fashion, and decline. The length of a fashion cycle is easy to predict. The length of a particular fashion cycle depends on the extent to which the fashion meets a genuine need.
- Fads fail to survive because they don’t normally satisfy a strong need. The marketing winners are those who recognize fads late and leverage them into products with staying power.
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