To date, the market offerings for the firm, Healthy Lifestyle Inc., consists of a range of market offerings by way of organic juices. While at a strategic session last year, they gathered the relevant data and information to impact decision making and actually used the Product/Market Expansion Grid as they planned for the future business activity. a) At the strategic planning session, an idea for a very differentiated health product was born, ‘The Ultimate Health Bar’ aimed at the existing and new markets. Identify the strategy/strategies they must have contemplated as they planned the launch of this product, the ‘Ultimate Health Bar’ (Hint: You are advised to identify the different activities possible with the Product/Market Expansion Grid)
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
To date, the market offerings for the firm, Healthy Lifestyle Inc., consists of a range of market offerings by way of organic juices. While at a strategic session last year, they gathered the relevant data and information to impact decision making and actually used the Product/Market Expansion Grid as they planned for the future business activity.
a) At the strategic planning session, an idea for a very differentiated health product was born, ‘The Ultimate Health Bar’ aimed at the existing and new markets. Identify the strategy/strategies they must have contemplated as they planned the launch of this product, the ‘Ultimate Health Bar’ (Hint: You are advised to identify the different activities possible with the Product/Market Expansion Grid)
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