To assess the effectiveness of a cola video ad for cola B, a random sample of 35 individuals from a target audience was selected to participate in a copy test. Participants viewed two ads, one- which was the ad being tested (cola B). Participants then answered a series of questions about how much they liked the ads. An adindex measure was created and shown in the accompanyi able, the higher the adindex value, the more like able the ad. State your findings and conclusions. Assume α = 0.05. Click the icon to view the data table of the adindex ratings.
To assess the effectiveness of a cola video ad for cola B, a random sample of 35 individuals from a target audience was selected to participate in a copy test. Participants viewed two ads, one- which was the ad being tested (cola B). Participants then answered a series of questions about how much they liked the ads. An adindex measure was created and shown in the accompanyi able, the higher the adindex value, the more like able the ad. State your findings and conclusions. Assume α = 0.05. Click the icon to view the data table of the adindex ratings.
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
Related questions
Question

Transcribed Image Text:To assess the effectiveness of a cola video ad for cola B, a random sample of 35 individuals from a target audience was selected to participate in a copy test. Participants viewed two ads, one of
which was the ad being tested (cola B). Participants then answered a series of questions about how much they liked the ads. An adindex measure was created and shown in the accompanying
table; the higher the adindex value, the more likeable the ad. State your findings and conclusions. Assume α = 0.05.
Click the icon to view the data table of the adindex ratings.
Compute the descriptive statistics. Find the mean of the adindex ratings for cola A.
71.26 (Round to two decimal places as needed.)
Find the mean of the adindex ratings for cola B.
Mean after workshops = 76.89 (Round to two decimal places as needed.)
Find the mean of the difference of the adindex ratings for cola A and cola B. (Assume the difference to be thella A data value minus the cola B data value)
Mean of the difference= -3.06 (Round to two decimal places as needed.)
Find the variance of the cola A adindex ratings.
100.97 (Round to two decimal places as needed.)
Find the variance of the cola B adindex ratings.
78.33 (Round to two decimal places as needed.)
Plad thaavimman within diffamanna of the adinday
71
F3
F4
F5
F6
formala I MAN
F7
DELL
←
F8
F9
F10
F11
F12
Activate Windows
Go to Settings to activate Windo
Nez
PrtScr
Ca
Insert
9:15 AM
12/19/20

Transcribed Image Text:apters 8-13)
K
а
To assess the effectiveness
which was the ad being tes
table, the higher the adinde
Click the icon to view th
Compute the descriptive sta
71.26 (Round to two decin
Find the mean of the adinde
Mean after workshops 76
Find the mean of the differe
Mean of the difference=
Find the variance of the cola
100.97 (Round to two deci
Find the variance of the cola
78.33 (Round to two decin
Find the union of the diff
Data table of the adindex ratings
Cola A
65
75
81
66
59
74
67
72
62
72
84
82
71
89
79
63
ALACtian Caf A
83
70
Cola B
80
92
64
65
68
90
92
87
65
79
84
94
79
79
64
62
74
85
Print
Cola A
74
75
62
60
59
80
83
78
63
78
81
84
66
65
76
86
76
Done
Cola B
92
67
76
68
89
92
74
73
83
85
72
68
81
68
65
78
76
This test: 24
uestion
ted to pa
An adind
minus the col
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