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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Outline the typical responsibilities of a managing director in relation to the health and safety policy

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Step 1: Introduction

Navigating the complex world of corporate responsibilities is tough to manage even for top management executives like managing directors, CEOs and such. Along with this, an equally paramount responsibility is to ensure the safety and health of every individual associated with the company.

Managing directors are tasked with crucial safety responsibilities and they require a deep understanding of the essentials and basics of assured safety and health of employees in the workplace. The following pointers outline the functions of these MDs to ensure a protected workplace-

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