Chapter18: Personal Selling And Sales Promotion
Section18.1: Nederlander Gives Audiences A Reason For A Standing Ovation
Problem 1VC
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This is the decision of customers to purchase a new product or service.
Select one:
a. Adaption
b. Propagation
c. Diffusion
d. Adoption
Technopreneurs use this as their driven factor in transforming resources into goods and services, creating an environment conducive to industrial growth.
Select one:
a. Business opportunities
b. Research and Development
c. Market possibilities
d. Technology
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