Think of a place where you see both goods and services offered. For example, it could be a barber/hair salon that sells hair products and provides the service of cutting hair. Discuss the importance of providing both quality goods and reputable services to the overall success of the business model you choose. (Do not use a hair salon as the example in your response.)
Think of a place where you see both goods and services offered. For example, it could be a barber/hair salon that sells hair products and provides the service of cutting hair. Discuss the importance of providing both quality goods and reputable services to the overall success of the business model you choose. (Do not use a hair salon as the example in your response.)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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