There is a very important discussion concerning the success of German and Japanese cars against American British cars. The emphasis is on QUALITY. Assuming quality as their strategy, in the long term, Germany and Japan wiped out the rivals. Then: using the image attached, choose a German or Japan car brand (Mercedes, Toyota, vs.,) versus an American or British car brand (like Ford or whatever,) compare them in a table and show that in the long run how quality won. Therefore quality is a very good stra
There is a very important discussion concerning the success of German and Japanese cars against American British cars. The emphasis is on QUALITY. Assuming quality as their strategy, in the long term, Germany and Japan wiped out the rivals. Then: using the image attached, choose a German or Japan car brand (Mercedes, Toyota, vs.,) versus an American or British car brand (like Ford or whatever,) compare them in a table and show that in the long run how quality won. Therefore quality is a very good stra
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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There is a very important discussion concerning the success of German and Japanese cars against American British cars. The emphasis is on QUALITY. Assuming quality as their strategy, in the long term, Germany and Japan wiped out the rivals. Then: using the image attached, choose a German or Japan car brand (Mercedes, Toyota, vs.,) versus an American or British car brand (like Ford or whatever,) compare them in a table and show that in the long run how quality won. Therefore quality is a very good strategic approach.
Transcribed Image Text:2:56 !
482 486 ppt06 QUALITY...
26/51
Quality as STRATEGY
Dimensions of Quality
1.Performance - main characteristics of the product/service
2.Aesthetics - appearance, feel, smell, taste
3. Special Features - extra characteristics
4. Conformance - how well product/service conforms to
customer's expectations
5.Reliability - consistency of performance
6.Durability - useful life of the product/service
7.Perceived Quality - indirect evaluation of quality (e.g.
reputation)
8. Serviceability -service after sale
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