There are probably 20 or more brands of laundry detergent in the grocery store in the Philippines. Make a list of different ways in which producers try to differentiate one detergent brand from. Why can some brands have prices that are much higher than the price of others and still sell well?

There are probably 20 or more brands of laundry detergent in the grocery store in the Philippines. Make a list of different ways in which producers try to differentiate one detergent brand from. Why can some brands have prices that are much higher than the price of others and still sell well?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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