Answered: There are factors that determine which…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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There are factors that determine which areas of market research should be
prioritised in purchasing and supply.

Expert Solution

Step 1

Marketing research offers company managers the data which is pertinent to dynamics. Marketing research doesn't itself settle on the choices, nor does it ensure a good outcome.

Maybe, marketing research assists with decreasing the vulnerability encompassing the choices to be made. To do such adequately, marketing research must be methodical, evenhanded, and scientific.

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