The way that services are offered to consumers is changing drastically because of the impact of the Internet. Select one of the following industries and discuss the impact of technological and what changes were made. Banking - Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [http://www.citibank.com], eMortgages.com [http://www.emortgages.com], and Lending Tree [http://www.lendingtree.com].
The way that services are offered to consumers is changing drastically because of the impact of the Internet. Select one of the following industries and discuss the impact of technological and what changes were made. Banking - Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [http://www.citibank.com], eMortgages.com [http://www.emortgages.com], and Lending Tree [http://www.lendingtree.com].
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![12:22
Discussion 7.1
The way that services are offered to consumers is
changing drastically because of the impact of the
Internet. Select one of the following industries and
discuss the impact of technological and what changes
were made.
Banking - Go to the US Bank homepage
[http://www.usbank.com] and select internet banking
from the homepage. Take at look at Citibank
[http://www.citibank.com], eMortgages.com
[http://www.emortgages.com], and Lending Tree
[http://www.lendingtree.com].
Healthcare - Visit one of the following prescription
drug sites: Lipitor [http://www.lipitor.com], Rogaine
[http://www.rogaine.com], or Prozac
[http://www.prozac.com]. Try one of these sites:
Dentists.com [http://www.dentists.com], Healthline
[http://www.healthline.com], or WebMD.com
[http://www.webmd.com].
Insurance - Log on to Best Quote US
[http://www.bestquoteus.com/] and/or Instant Quote
[http://www.instantquote.com]. How does this compare
to the "old" way of buying insurance? Visit and explore
some of the links.
Travel - Visit one of the following travel sites:
Cheaptickets.com [http://www.cheaptickets.com],
Travelocity.com [http://www.travelocity.com], Expedia
[http://www.expedia.com].
How have the growth of these online reservation sites
affected the travel agencies? What role do Travel
agencies now play in the marketplace?
+
Discussion Participation Instructions
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Transcribed Image Text:12:22
Discussion 7.1
The way that services are offered to consumers is
changing drastically because of the impact of the
Internet. Select one of the following industries and
discuss the impact of technological and what changes
were made.
Banking - Go to the US Bank homepage
[http://www.usbank.com] and select internet banking
from the homepage. Take at look at Citibank
[http://www.citibank.com], eMortgages.com
[http://www.emortgages.com], and Lending Tree
[http://www.lendingtree.com].
Healthcare - Visit one of the following prescription
drug sites: Lipitor [http://www.lipitor.com], Rogaine
[http://www.rogaine.com], or Prozac
[http://www.prozac.com]. Try one of these sites:
Dentists.com [http://www.dentists.com], Healthline
[http://www.healthline.com], or WebMD.com
[http://www.webmd.com].
Insurance - Log on to Best Quote US
[http://www.bestquoteus.com/] and/or Instant Quote
[http://www.instantquote.com]. How does this compare
to the "old" way of buying insurance? Visit and explore
some of the links.
Travel - Visit one of the following travel sites:
Cheaptickets.com [http://www.cheaptickets.com],
Travelocity.com [http://www.travelocity.com], Expedia
[http://www.expedia.com].
How have the growth of these online reservation sites
affected the travel agencies? What role do Travel
agencies now play in the marketplace?
+
Discussion Participation Instructions
< Previous activity
Next activity >
![12:21
Discussion 7.1
The Adaptation of Services to the Internet
The way that services are offered to consumers is
changing drastically because of the impact of the
Internet. Select one of the following industries and
discuss the impact of technological and what changes
were made.
Banking - Go to the US Bank homepage
[http://www.usbank.com] and select internet banking
from the homepage. Take at look at Citibank
[http://www.citibank.com],
eMortgages.com
[http://www.emortgages.com], and Lending Tree
[http://www.lendingtree.com].
Healthcare - Visit one of the following prescription
drug sites: Lipitor [http://www.lipitor.com], Rogaine
[http://www.rogaine.com], or Prozac
[http://www.prozac.com]. Try one of these sites:
Dentists.com [http://www.dentists.com], Healthline
[http://www.healthline.com], or WebMD.com
[http://www.webmd.com].
Insurance - Log on to Best Quote US
[http://www.bestquoteus.com/] and/or Instant Quote
[http://www.instantquote.com]. How does this compare
to the "old" way of buying insurance? Visit and explore
some of the links.
Travel - Visit one of the following travel sites:
Cheaptickets.com [http://www.cheaptickets.com],
Travelocity.com [http://www.travelocity.com], Expedia
[http://www.expedia.com].
How have the growth of these online reservation sites
affected the travel agencies? What role do Travel
agencies now play in the marketplace?
+
Discussion Participation Instructions](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F5ab6d6a7-5766-4aea-ad86-03511d1362c3%2F6e5efbdc-9324-4a4e-a002-2b3c407b6390%2Fbrfp2d9_processed.jpeg&w=3840&q=75)
Transcribed Image Text:12:21
Discussion 7.1
The Adaptation of Services to the Internet
The way that services are offered to consumers is
changing drastically because of the impact of the
Internet. Select one of the following industries and
discuss the impact of technological and what changes
were made.
Banking - Go to the US Bank homepage
[http://www.usbank.com] and select internet banking
from the homepage. Take at look at Citibank
[http://www.citibank.com],
eMortgages.com
[http://www.emortgages.com], and Lending Tree
[http://www.lendingtree.com].
Healthcare - Visit one of the following prescription
drug sites: Lipitor [http://www.lipitor.com], Rogaine
[http://www.rogaine.com], or Prozac
[http://www.prozac.com]. Try one of these sites:
Dentists.com [http://www.dentists.com], Healthline
[http://www.healthline.com], or WebMD.com
[http://www.webmd.com].
Insurance - Log on to Best Quote US
[http://www.bestquoteus.com/] and/or Instant Quote
[http://www.instantquote.com]. How does this compare
to the "old" way of buying insurance? Visit and explore
some of the links.
Travel - Visit one of the following travel sites:
Cheaptickets.com [http://www.cheaptickets.com],
Travelocity.com [http://www.travelocity.com], Expedia
[http://www.expedia.com].
How have the growth of these online reservation sites
affected the travel agencies? What role do Travel
agencies now play in the marketplace?
+
Discussion Participation Instructions
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