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The way that services are offered to consumers is changing drastically because of the impact of the Internet. Select one of the following industries and discuss the impact of technological and what changes were made. Banking - Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [http://www.citibank.com], eMortgages.com [http://www.emortgages.com], and Lending Tree [http://www.lendingtree.com].

The way that services are offered to consumers is changing drastically because of the impact of the Internet. Select one of the following industries and discuss the impact of technological and what changes were made. Banking - Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [http://www.citibank.com], eMortgages.com [http://www.emortgages.com], and Lending Tree [http://www.lendingtree.com].

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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12:22 Discussion 7.1 The way that services are offered to consumers is changing drastically because of the impact of the Internet. Select one of the following industries and discuss the impact of technological and what changes were made. Banking - Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [http://www.citibank.com], eMortgages.com [http://www.emortgages.com], and Lending Tree [http://www.lendingtree.com]. Healthcare - Visit one of the following prescription drug sites: Lipitor [http://www.lipitor.com], Rogaine [http://www.rogaine.com], or Prozac [http://www.prozac.com]. Try one of these sites: Dentists.com [http://www.dentists.com], Healthline [http://www.healthline.com], or WebMD.com [http://www.webmd.com]. Insurance - Log on to Best Quote US [http://www.bestquoteus.com/] and/or Instant Quote [http://www.instantquote.com]. How does this compare to the "old" way of buying insurance? Visit and explore some of the links. Travel - Visit one of the following travel sites: Cheaptickets.com [http://www.cheaptickets.com], Travelocity.com [http://www.travelocity.com], Expedia [http://www.expedia.com]. How have the growth of these online reservation sites affected the travel agencies? What role do Travel agencies now play in the marketplace? + Discussion Participation Instructions < Previous activity Next activity >
Transcribed Image Text:12:22 Discussion 7.1 The way that services are offered to consumers is changing drastically because of the impact of the Internet. Select one of the following industries and discuss the impact of technological and what changes were made. Banking - Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [http://www.citibank.com], eMortgages.com [http://www.emortgages.com], and Lending Tree [http://www.lendingtree.com]. Healthcare - Visit one of the following prescription drug sites: Lipitor [http://www.lipitor.com], Rogaine [http://www.rogaine.com], or Prozac [http://www.prozac.com]. Try one of these sites: Dentists.com [http://www.dentists.com], Healthline [http://www.healthline.com], or WebMD.com [http://www.webmd.com]. Insurance - Log on to Best Quote US [http://www.bestquoteus.com/] and/or Instant Quote [http://www.instantquote.com]. How does this compare to the "old" way of buying insurance? Visit and explore some of the links. Travel - Visit one of the following travel sites: Cheaptickets.com [http://www.cheaptickets.com], Travelocity.com [http://www.travelocity.com], Expedia [http://www.expedia.com]. How have the growth of these online reservation sites affected the travel agencies? What role do Travel agencies now play in the marketplace? + Discussion Participation Instructions < Previous activity Next activity >
12:21 Discussion 7.1 The Adaptation of Services to the Internet The way that services are offered to consumers is changing drastically because of the impact of the Internet. Select one of the following industries and discuss the impact of technological and what changes were made. Banking - Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [http://www.citibank.com], eMortgages.com [http://www.emortgages.com], and Lending Tree [http://www.lendingtree.com]. Healthcare - Visit one of the following prescription drug sites: Lipitor [http://www.lipitor.com], Rogaine [http://www.rogaine.com], or Prozac [http://www.prozac.com]. Try one of these sites: Dentists.com [http://www.dentists.com], Healthline [http://www.healthline.com], or WebMD.com [http://www.webmd.com]. Insurance - Log on to Best Quote US [http://www.bestquoteus.com/] and/or Instant Quote [http://www.instantquote.com]. How does this compare to the "old" way of buying insurance? Visit and explore some of the links. Travel - Visit one of the following travel sites: Cheaptickets.com [http://www.cheaptickets.com], Travelocity.com [http://www.travelocity.com], Expedia [http://www.expedia.com]. How have the growth of these online reservation sites affected the travel agencies? What role do Travel agencies now play in the marketplace? + Discussion Participation Instructions
Transcribed Image Text:12:21 Discussion 7.1 The Adaptation of Services to the Internet The way that services are offered to consumers is changing drastically because of the impact of the Internet. Select one of the following industries and discuss the impact of technological and what changes were made. Banking - Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [http://www.citibank.com], eMortgages.com [http://www.emortgages.com], and Lending Tree [http://www.lendingtree.com]. Healthcare - Visit one of the following prescription drug sites: Lipitor [http://www.lipitor.com], Rogaine [http://www.rogaine.com], or Prozac [http://www.prozac.com]. Try one of these sites: Dentists.com [http://www.dentists.com], Healthline [http://www.healthline.com], or WebMD.com [http://www.webmd.com]. Insurance - Log on to Best Quote US [http://www.bestquoteus.com/] and/or Instant Quote [http://www.instantquote.com]. How does this compare to the "old" way of buying insurance? Visit and explore some of the links. Travel - Visit one of the following travel sites: Cheaptickets.com [http://www.cheaptickets.com], Travelocity.com [http://www.travelocity.com], Expedia [http://www.expedia.com]. How have the growth of these online reservation sites affected the travel agencies? What role do Travel agencies now play in the marketplace? + Discussion Participation Instructions
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