The vice president of Harling Equipment needs to select a new director of marketing. The two possible candidates are Bill Jacobs and Nia Martin, and the criteria thought to be most relevant in the selection are leadership ability(L), personal skills (P), and administrative skills (A). The following pairwise comparison matrices were obtained:CriterionP | AL13P 3 1L 1A 41P|H2CriterionLeadershipPersonalJacobsAdministrativeMartinCandidateals1421JacobsMartinLeadershipJacobs115MartinLeadership Priority5(a) Compute the priorities for each pairwise comparison matrix. (Round your answers to three decimal places.)Priority1JacobsYou may have rounded in the wrong direction.MartinPersonalJacobs Martin1(b) Determine an overall priority for each candidate. (Round your answers to three decimal places.)JacobsMartin2121Personal Priority Administrative PriorityJacobsMartinAdministrativeJacobs Martin11+|+441

Find the given details below: Given details: Criterion L P A L 1 0.33 0.25 P 3 1 2…

Answered: The vice president of Harling Equipment…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Using multiple regression, you have identified P12,000 of unit level costs for 3,000 units, P1,000 of product level costs for 40 products, and P3,500 of customer-level costs for ten customers. The cost of Job 002 which used 800 unit level activities, 4 product level activities, and one customer-level activities amounts to * A. P3,650 B. P3,250 C. P3,050 D. P2,950
3. You are a marketing manager for a food products company, considering the introduction of a new brand of organic salad dressings. You need to develop a marketing plan for the salad dressings in which you must decide whether you will have a gradual introduction of the salad dressings (with only a few different salad dressings introduced to the market) or a concentrated introduction of the salad dressings (in which a full line of salad dressings will be introduced to the market). You estimate that if there is a low demand for the salad dressings, your first year’s profit will be $1 million for a gradual introduction and million (a loss of $5 million) for a concentrated introduction. If there is high demand, you estimate that your first year’s profit will be $4 million for a gradual introduction and $10 million for a concentrated introduction. The payoff table for the organic salad dressings marketing is given as follows: Low Demand High Demand Gradual 1…
III. State the research problems for each of the following management decision problem Should a new hospital be opened? Should the restaurant menu contain exotic food? Should more white chocolates be introduced in the market?
Suppose these data show the number of gallons of gasoline sold by a gasoline distributor in Bennington, Vermont, over the past 12 weeks. Sales (1,000s of gallons) Week 1 17 2 21 3 19 23 5 18 6 16 7 21 8 19 9 23 10 21 11 16 12 23 (a) Using a weight of - for the most recent observation, for the second most recent observation, and - for third most recent observation, compute a three-week weighted moving average for the time series. (Round your answers to two decimal places.) Time Series Value Weighted Moving Average Forecast Week 1. 17 2 21 19 4 23 5 18 6 16 7 21
Scenario 3: Kohl’s Department Store has experienced steady growth in every department over the past decade. Sales and market share continue to grow but Kohl’s wants to know the level of customer satisfaction among its existing target market. In addition, the company would like to know how to continue to expand sales over the upcoming decade and would like to know how they could better serve customers within their stores and online. Using any form of a Likert scale, create a questionnaire with a minimum of 10 questions that Kohl’s current customers could answer:
The president of a small chain of women’s clothing stores was concerned about a four-year trend of decreasing profits. The stores have been characterized as being rather conservative over the years with respect to their product line, store decor, and advertising. They have consistently avoided trendy clothes, for example. Their market is now becoming extremely competitive because several aggressive fashion stores are expanding and are aiming at the young, fashion-conscious buyer. As a result of this competition and the disappointing profit trend, the president is considering making the product line appear less conservative and more oriented toward the young buyer. Before making such a risky change, the president feels it prudent to conduct some marketing research to learn the exact status of his chain. What should be the research purpose? Compose a set of research questions that would be helpful.
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The following table gives the number of pints of type A blood used at Woodlawn Hospital in the past 6 weeks: Week Of August 31 September 7 September 14 September 21 September 28 October 5 a) The forecasted demand for the week of October 12 using a 3-week moving average = pints (round your response to two decimal places) b) Using a 3-week weighted moving average, with weights of 0.10, 0.30, and 0.60, using 0.60 for the most recent week, the forecasted demand for the week of October 12 = pints (round your response to two decimal places and remember to use the weights in appropriate order the largest weight applies to most recent period and smallest weight applies to oldest period.) c) If the forecasted demand for the week of August 31 is 360 and α = 0.20, using exponential smoothing, develop the forecast for each of the weeks with the known demand and the forecast for the week of October 12 (round your responses to two decimal places). Week Of August 31 September 7 September 14 September…
Naïve method versus three period Moving Average The number of major plumbing repair jobs performed by Augur’s Plumbing Service in each of the last six months is listed below. Month Jobs October 92 November 94 December 98 January 95 February 99 March 104 Use the ‘textbook’ naïve method to forecast April jobs (Ft+1 = Xt + (Xt – Xt-1). Use the three- period moving average to forecast jobs in April Based upon the MAD (mean absolute deviation), determine whether the three-period moving average or textbook naïve method is more accurate, based upon forecasts for January through March.
The current values of sales of a product in a company are as follows: November - 22, December - 35, January - 28, February - 20, March - 33, April - 20. What is the forecast for May using a mean mobile three months? Select one: a. twenty b. 25.25 c. 24.33 d. 26.33
4 Trinity General Hospital had the following number of patient admissions during the past 8 weeksWeek Patient Admissions1 1202 1453 954 1125 1306 1107 1008 140 a. Develop a 3-week weighted average forecast forWeek 4 through 9 with weightsW1 = 0.2W2 = 0.3W3 = 0.5 b. Forecast patient admissions for week 9 using simpleexponential smoothing with α = 0.2. Assume that the forecast for Week 2 (F2) is the naïve forecast.

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