The University of Cincinnati Center for Business Analytics is an outreach center that collaborates with industry partners on applied research and continuing education in business analytics. One of the programs offered by the center is a quarterly Business Intelligence Symposium. Each symposium features three speakers on the real-world use of analytics. Each corporate member of the center (there are currently 10) receives five free seats to each symposium. Nonmembers wishing to attend must pay $75 per person. Each attendee receives breakfast, lunch, and free parking. The following are the costs incurred for putting on this event: Rental cost for the auditorium $150 Registration processing $8.50 per person Speaker costs 3@$800 = $2,400 Continental breakfast $4.00 per person Lunch $7.00 per person Parking $5.00 per person (a) Build a spreadsheet model that calculates a profit or loss for 100 nonmember registrants. If required, round your answer to two decimal places. (b) Use Goal Seek to find the number of nonmember registrants that will make the event break even. Do not round your intermediate calculations. If required, round your answer to the nearest whole number

The University of Cincinnati Center for Business Analytics is an outreach center that collaborates with industry partners on applied research and continuing education in business analytics. One of the programs offered by the center is a quarterly Business Intelligence Symposium. Each symposium features three speakers on the real-world use of analytics. Each corporate member of the center (there are currently 10) receives five free seats to each symposium. Nonmembers wishing to attend must pay $75 per person. Each attendee receives breakfast, lunch, and free parking. The following are the costs incurred for putting on this event: Rental cost for the auditorium $150 Registration processing $8.50 per person Speaker costs 3@$800 = $2,400 Continental breakfast $4.00 per person Lunch $7.00 per person Parking $5.00 per person (a) Build a spreadsheet model that calculates a profit or loss for 100 nonmember registrants. If required, round your answer to two decimal places. (b) Use Goal Seek to find the number of nonmember registrants that will make the event break even. Do not round your intermediate calculations. If required, round your answer to the nearest whole number

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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	Rental cost for the auditorium	$150
	Registration processing	$8.50 per person
	Speaker costs	3@$800 = $2,400
	Continental breakfast	$4.00 per person
	Lunch	$7.00 per person
	Parking	$5.00 per person