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- What is Customer Support Services in functions of marketing? A. The first impressions your product B. A separate identity C. Support services that a product requires D. Selling price per unit that customers payGive typing answer with explanation and conclusionThe foundation of every marketing strategy is the identification of a target market and the development of a marketing mix. The marketing mix is commonly referred to as the 4 P's of marketing: Product Price Place (also called distribution) Promotion Think about a fairly significant purchase you made recently and analyze how this product or service was marketed to you by the company. Do you think you are part of the target market that the company identified for this product? How did the company use the 4 P's of marketing to try to convince you to buy this product?
- Introduction to businessHow are summary statistics regarding sales useful to the marketing department?Which of the following statements is untrue about distributor metrics? Group of answer choices Goals of distribution operations include fulfilling orders in a timely and efficient manner. A goal of distribution operations is to conduct activities that maintain competitive advantages. Customer research provides valuable information about channel member needs and problems in areas other than logistics. Meeting and exceeding customer needs by getting the right amount of the right products to the right place at the right time is perhaps the most important strategic competitive advantage. The lower the service standards are, the greater the cost is to the firm in order to maintain those same service standards.
- Which of the following choices correctly denotes factors that can influence a company's pricing practices for goods and services? Market Customer Conditions Costs Demand A. No Yes Yes B. No Yes No C. Yes Yes Yes D. Yes Yes No E. Yes No Yes Select one: a. Choice A b. Choice B C. Choice C Choice D Choice E d. e.Customer relationship management software would be most likely to affect which income statement account? Multiple Choice Cost of Goods Sold Revenues Selling, General, and Administrative Expenses (SG&A) Interest ExpenseWhat tool would a company use if it wants to justify how its advertising dollars are being spent or how to utilize its collection of consumer data? Multiple Choice social media branding strategies marketing analytics logistics a marketing mix
- Define the term sales mix.Define value chain and classification of costs for “Distribution costs for shopping the Latitude line of products to a retail chain.”Value chain classifications Match each of the following cost items with the value chain business function where you would expect the cost to be incurred: Business Function Cost Item Answera. Research and development 1. Labor time to repair products under warrantyb. Design 2. TV commercial spotsc. Production 3. Labor costs of fi lling customer ordersd. Marketing 4. Testing of competitor’s producte. Distribution 5. Direct manufacturing labor costsf. Customer service 6. Development of order tracking system forthe Internet7. Printing cost of new product brochures8. Hours spent designing childproof bottles9. Training costs for representatives to staff the customer call center10. Installation of robotics equipment in manufacturing plant