The topic of marketing organization fundamentally addresses the allocation of activities to groups.The organisation of the marketing function take numerous forms depending on the size of the organisation, size of the market, product portfolio of the organisation and the number of markets that the organisation is serving. (i)Explain 7 different approaches in how the marketing function can be organized. (ii)Use charts or any pictorial form to explain theses different approaches. Use practical examples where possible (iii)Explain advantages and disadvantages of these approaches

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The topic of marketing organization fundamentally addresses the allocation of activities to groups.The organisation of the marketing function take numerous forms depending on the size of the organisation, size of the market, product portfolio of the organisation and the number of markets that the organisation is serving. (i)Explain 7 different approaches in how the marketing function can be organized. (ii)Use charts or any pictorial form to explain theses different approaches. Use practical examples where possible (iii)Explain advantages and disadvantages of these approaches
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