The term ‘Meme’ is coined by Richard Dawkins in his book The Selfish Gene where he parallels genetic transmission to cultural transmission via replication or, what he mostly prefers, imitation. He explained that there is a new replicator that functions to replicate cultural, rather than genetic, material, which he called ‘meme’ – a unit of cultural transmission. The word meme has ‘mimeme’ as its Greek etymology, which means ‘that which is imitated.’ (Chandler, 2013). Given their imitative nature, memes are not limited to only one mode of conveying meaning. In Milner’s (2012) dissertation paper, he explains that memes can be referred to as multimodal as creators utilize the combination of written text, visuals/ images, and hashtags in the reappropriation, imitation, and readaptation of memes. This multimodality allows freedom in the creation of memes. Main Idea Pattern of Development Signal Words that match the pattern
The term ‘Meme’ is coined by Richard Dawkins in his book The Selfish Gene where he parallels genetic transmission to cultural transmission via replication or, what he mostly prefers, imitation. He explained that there is a new replicator that functions to replicate cultural, rather than genetic, material, which he called ‘meme’ – a unit of cultural transmission. The word meme has ‘mimeme’ as its Greek etymology, which means ‘that which is imitated.’ (Chandler, 2013). Given their imitative nature, memes are not limited to only one mode of conveying meaning. In Milner’s (2012) dissertation paper, he explains that memes can be referred to as multimodal as creators utilize the combination of written text, visuals/ images, and hashtags in the reappropriation, imitation, and readaptation of memes. This multimodality allows freedom in the creation of memes.
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