The strength of co-branding How it should be practiced effectively in markt ?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The strength of co-branding How it should be practiced effectively in markt ?

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Background

Brand identity can be explained as the image that a company wants its customers to have and  perceive about the company. Whereas, Brand image/Equity can be referred to as the image which customers actually perceive for the brand.

Organizations undertake numerous activities like designing logos, creating brand name or building a personality to crrate its identity. Whereas, brand Image is created through brand associations and the satisfaction and benefits which a customer receives from the product/service.

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