Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
The strength of co-branding How it should be practiced effectively in markt ?
Expert Solution
Background
Brand identity can be explained as the image that a company wants its customers to have and perceive about the company. Whereas, Brand image/Equity can be referred to as the image which customers actually perceive for the brand.
Organizations undertake numerous activities like designing logos, creating brand name or building a personality to crrate its identity. Whereas, brand Image is created through brand associations and the satisfaction and benefits which a customer receives from the product/service.
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