Describe IKEA's process for developing a new product
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.3: Types Of Business Products
Problem 1LO
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Describe IKEA's process for developing a new product
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