The social–cultural environment can have a strong influence on the decisions marketers must make. Animal rightsgroups have targeted the manufacture and sale of foiegras, a European food delicacy made from goose and duckliver. Activists cite the cruel treatment of these birds, whilechefs and restaurant owners claim otherwise. Animal rightsgroups are pressuring restaurants to stop serving foie gras.Others argue that consumers should be allowed a choice.What aspects of the social–cultural environment are affecting the marketing of foie gras Which of the other components of the marketing environment may come into play,and how?
The social–cultural environment can have a strong influence on the decisions marketers must make. Animal rightsgroups have targeted the manufacture and sale of foiegras, a European food delicacy made from goose and duckliver. Activists cite the cruel treatment of these birds, whilechefs and restaurant owners claim otherwise. Animal rightsgroups are pressuring restaurants to stop serving foie gras.Others argue that consumers should be allowed a choice.What aspects of the social–cultural environment are affecting the marketing of foie gras Which of the other components of the marketing environment may come into play,and how?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The social–cultural environment can have a strong influence on the decisions marketers must make. Animal rights
groups have targeted the manufacture and sale of foie
gras, a European food delicacy made from goose and duck
liver. Activists cite the cruel treatment of these birds, while
chefs and restaurant owners claim otherwise. Animal rights
groups are pressuring restaurants to stop serving foie gras.
Others argue that consumers should be allowed a choice.
What aspects of the social–cultural environment are affecting the marketing of foie gras Which of the other components of the
and how?
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